CLIO Awards

April 27, 2012 4:52 pm
Green Product Placement

This company takes a traditional media model, but puts a better spin on it. Rather than your average bag of lays potato chips or coke, they take green, typically small-batch problems and feed them into product placement opportunities. 

Is this the most effective form of media? Maybe not, but the green emphasis is a nice disruption from the seemingly 5 giant cpg companies we see.

Curated By Jesse Brightman, Digital Marketing Strategist

Green Product Placement
This company takes a traditional media model, but puts a better spin on it. Rather than your average bag of lays potato chips or coke, they take green, typically small-batch problems and feed them into product placement opportunities. 
Is this the most effective form of media? Maybe not, but the green emphasis is a nice disruption from the seemingly 5 giant cpg companies we see.
Curated By Jesse Brightman, Digital Marketing Strategist