Jack White is always pushing the boundaries of how he distributes (and thus how we consume) music. A couple weeks ago, he released the first 3 RPM record. Which mind you is near impossible to play on traditional record players, but kind of hilarious to listen to (and watch people try to figure out).
Now he’s “exclusively” premiering a new track from his debut via 1000 helium balloons. He launched all of them from his Nashville office yesterday and each balloon has a flexi-disc record attached to it. In a world where so much focus can (and is) on the internet, sometimes a good ol’ fashioned physical PR stunt is refreshing. It’s expected that only 10% of the balloons/discs will be recovered, which will only add to the value of the disc for record collectors everywhere. See below for the video of the launch and check his site for a Google Map populated with where the balloons have dropped/been found.
Curated by Gabe Alonso
For those who were around in ‘85 and remember the good ol’ days of MTV, you may remember “ArtBreaks”. These spots were aimed at expanding the influence of then up-and-coming artists like Jean-Michel Basquiat to a younger, larger audience. Well, now the channel is reviving the series and hoping to highlight a more contemporary group of front-runners in the world of art. The series is a collaboration between MoMA’s PS1 and Creative Time, an arts organization based in NYC.
With its revival, also comes a super handy Tumblr account which will house all the 30-second spots. The hope is the videos will get shared en masse as word spreads and viewers get curious as to what they’re actually watching. Check out one of the original spots from ‘85 with Basquiat and check back regularly (or watch MTV) on their Tumblr page for any new spots.
I saw this in my mailbox lately, a new campaign from KLM Airline called “Connect with KLM’s Meet & Seat”. By join this event, you can link your Facebook or Linkin account, to find out who your neighbors will be before you get on board.
Don’t know if it’s a new idea in the history, which I guess it probably is.
At the first, I thought this idea is pretty cute! It can possibly turn your boring flying journey into a date, or, even a job interview?! (Don’t know why its specifily associate with Linkin) But later on, I realized it might as well as an exciting idea for stalkers…. Hmmm….
Curated By Justina Chang